10 Things To Look For When Investing In NFT

You’ve got your eyes on the non-fungible token (NFT) world, and it can be overwhelming trying to find that perfect NFT for your collection. There’s a vast sea of NFT projects out there, so how do you make the right choice? Let me break it down for you. I’ve got ten essential factors for you to consider when searching for the best NFT that fits your interests and investment goals.

1. The Type of Project Matters

Now, you know there’s a whole bunch of NFT categories like digital art, gaming assets, and virtual real estate. For instance, CryptoKitties, one of the first NFT projects, allows users to collect, breed, and trade unique digital cats. Another example is NBA Top Shot, where fans can buy, sell, and trade officially licensed NBA collectible highlights.

Pick a project that speaks to your heart, something that resonates with your passions and values. That way, you’ll enjoy it for the long haul. When I was first introduced to the world of NFTs, I was drawn to digital art, specifically the works of talented artists like Mike Winkelmann, known as Beeple. His unique perspective and creativity in the digital space resonated with my appreciation for visual storytelling.

2. Check Out the Creator’s Background

The person behind an NFT project can make or break its success. You’ve got to dig deep into their reputation and track record. Do they have a history of delivering on their promises? A strong online presence? A reputable creator increases the chances of a successful and long-lasting NFT project.

Take, for example, the Bored Ape Yacht Club (BAYC), a collection of 10,000 unique NFTs created by Yuga Labs. Their reputation as a dedicated and innovative team has contributed significantly to the project’s success and the rapid growth of the Bored Ape community.

3. Engage with the Community

The community around an NFT project can tell you a lot about its potential. Look for projects where folks are actively involved and share your interests. A solid community can offer insights, support, and connections, which contribute to the project’s growth.

In my own journey into NFTs, I discovered the importance of community when I joined a few Discord channels dedicated to specific NFT projects. The passion and engagement of those communities helped me understand the projects’ potential and make informed decisions about which NFTs to add to my collection.

4. Rarity Can Make a Difference

The rarer an NFT, the more valuable it can be over time. When you’re browsing potential NFTs, take note of limited editions or unique characteristics that set them apart. Rarity can boost an NFT’s appeal and long-term value.

For instance, CryptoPunks is a well-known NFT project featuring 10,000 unique pixel art characters. Within the collection, some characters have rare attributes like zombie or alien appearances, making them more valuable to collectors.

5. Examine the Project Roadmap

A project’s roadmap can give you a glimpse into its future. Check whether the roadmap is achievable and if the project consistently delivers. A well-structured, realistic roadmap reflects a project’s commitment to growth and innovation.

World of Women (WoW), an NFT project empowering women in the NFT space, has a clear roadmap outlining their plans for future expansion, including collaborations with artists, digital fashion designers, and more. Their dedication to achieving milestones on their roadmap has contributed to their growing success and supportive community.

6. Be Financially Wise

Prices of NFTs can range all over the place. Keep your budget in mind when you’re making your selection. Never invest more than you can afford to lose, and make sure you’re getting real value for your hard-earned money.

Remember the story of the Beeple artwork, “Everydays: The First 5000 Days,” which sold for a staggering $69.3 million at a Christie’s auction? While this example illustrates the potential value of NFTs, it’s essential to stay grounded and make financially responsible decisions based on your personal circumstances.

7. Do Your Homework

Before jumping into an NFT project, do your research. Visit the project’s website, social media channels, and community forums to get a sense of its potential. Being well-informed helps you make better decisions and minimize risks.

A valuable resource for researching NFT projects is OpenSea, one of the largest NFT marketplaces. Here, you can browse various collections, view transaction histories, and read descriptions to get a better understanding of each project.

8. Trust Your Gut

At the end of the day, you’ve got to trust your instincts when choosing the right NFT for you. If you feel a strong connection to a project and it excites you, that might just be the one.

One of my personal experiences in the NFT space was when I came across an NFT collection inspired by cinema. As an actor, I felt a deep connection to the project, and my instincts told me it was the right choice. That decision turned out to be a positive experience, as I enjoyed interacting with the project and its community.

9. Consider Utility and Functionality

Ask yourself, what can this NFT do? How can I interact with it? NFTs with practical uses or interactive features can offer more value and satisfaction, making them a more enticing investment.

One example of NFT utility is the Decentraland project, a virtual reality platform where users can buy and develop virtual land using NFTs. Owning land in Decentraland offers users the ability to create, monetize, and interact with their virtual real estate, adding value to the NFT.

10. Look for Longevity and Scalability

Successful NFT projects should have the potential for long-term growth and scalability. Assess whether the project can adapt to market changes and expand its offerings or user base. Projects with a clear vision for the future are more likely to thrive in the ever-changing NFT landscape.

Axie Infinity, a blockchain-based game that uses NFTs for its in-game characters, demonstrates strong potential for longevity and scalability. Its dedicated team, innovative gameplay, and growing user base contribute to its continued success and expansion.

Tools to use to find NFT Opportunities

Making Informed NFT Decisions

Investing in NFTs can be an exhilarating way to grow your collection and maybe even make a profit. But remember, you’ve got to approach it with caution and do your research. Keep these ten factors in mind, and learn from the examples, sources, and life experiences I’ve shared. Armed with this knowledge, you’ll be better equipped to navigate the NFT world and make well-informed decisions that align with your passions and financial goals.

Always remember to invest only what you can afford to lose and stay up-to-date with the latest developments in the ever-evolving NFT space.

As you continue your journey into the world of NFTs, it’s essential to stay informed and be an active participant in the community. Join forums, attend online events, and follow influential voices in the space to stay updated on new projects and trends. Platforms like Clubhouse and Twitter Spaces are excellent places to engage with thought leaders and enthusiasts in the NFT space.

Another crucial aspect of NFT investing is understanding the underlying blockchain technology. Familiarize yourself with concepts like Ethereum, smart contracts, and gas fees to better understand how NFT transactions work and the costs involved. This knowledge will help you make more informed decisions and avoid potential pitfalls in the NFT market.

Moreover, it’s essential to stay aware of potential risks associated with NFT investments. Be cautious of scams, phishing attempts, and fraudulent projects that aim to exploit the excitement around NFTs. Always verify the authenticity of a project or NFT by cross-referencing information on trusted platforms like OpenSea, Rarible, and the project’s official website.

Another consideration is the environmental impact of NFTs. As with any investment, it’s crucial to be mindful of the broader consequences of your choices. Some NFTs are built on blockchains with high energy consumption, like Ethereum. However, there are eco-friendly alternatives like Tezos or Flow that offer more sustainable NFT platforms. Keep these factors in mind when making your decision to align with your values and priorities.

Finally, remember that the NFT market can be volatile and unpredictable. Prices and valuations can fluctuate dramatically over time. It’s crucial to maintain a long-term perspective and not get caught up in short-term hype or speculation. Focus on projects and NFTs that you genuinely appreciate and enjoy, and remember that there’s more to NFTs than just their monetary value.

In conclusion, the world of NFTs offers a wealth of opportunities for collectors, enthusiasts, and investors. With the right approach, knowledge, and guidance, you can make well-informed decisions that align with your interests and goals. By following the tips I’ve shared, learning from examples and life experiences, and staying up-to-date with the latest developments in the NFT space, you’ll be well-equipped to uncover the perfect NFT for your collection.

Stay curious, be cautious, and trust your instincts. The NFT world is vast and ever-changing, and with the right mindset, you can thrive in this exciting digital landscape.


Q: How should I choose an NFT?

A: When choosing an NFT, consider the project type, creator reputation, community engagement, rarity, roadmap, cost, and your personal interests. Do thorough research on the project and follow your instincts. Make sure the NFT aligns with your values, interests, and financial goals.

Q: What makes an NFT a good NFT?

A: A good NFT has a combination of factors, including a strong creator reputation, active and engaged community, rarity, and a clear roadmap for future development. Additionally, the NFT should have a unique and appealing design or concept that resonates with collectors and enthusiasts.

Q: How do you identify a potential NFT?

A: Identifying a potential NFT involves researching the project, understanding its value proposition, and assessing its potential for growth. Look for projects with a solid team, innovative ideas, and an active community. Monitor social media platforms, online forums, and marketplaces to discover new projects and trends in the NFT space.

Q: What makes an NFT desirable?

A: An NFT’s desirability depends on factors such as its rarity, uniqueness, connection to a reputable creator, and cultural or historical significance. Additionally, NFTs that are part of popular projects or have strong community support are often considered more desirable.